Boehringer Ingelheim x Ogilvy Health
The Unwearable Collection 2.0 - We can all relate to choosing what to wear every day.
But people who live with generalized pustular psoriasis (GPP) may not know what they will be forced to wear every day.
Our goal is to raise awareness among the general public about GPP and encourage people to learn about and understand the condition. This exhibition features five designs that are impossible to wear and impossible to ignore.
Our goal is to raise awareness among the general public about GPP and encourage people to learn about and understand the condition. This exhibition features five designs that are impossible to wear and impossible to ignore.
What would the uncertainty
of living with a rare skin disorder look like through the lens
of fashion?
Pharma corporation Boehringer Ingelheim tasked students from the Fashion Institute of Technology’s DTech innovation lab to answer the question with their addition to The Unwearable Collection, a line of conceptual garments made in collaboration with Dutch artist Bart Hess in 2022 to raise awareness for generalized pustular psoriasis (GPP).
Pain of Isolation
Physical Pain
Life-Threatening
Flare Intensity
THE FIFTH PIECE:
Trapped by Uncertainty
Trapped by Uncertainty
In addition to the physical symptoms GPP patients experience during a flare, there is also a psychological toll that comes with the uncertainty of anticipating when the next flare will happen. “Trapped by Uncertainty” will be permanently added to Hess’ four original designs — “Pain of Isolation,” “Physical Pain,” “Life-Threatening”
and “Flair Intensity,” which the artist described as being more about
physical pain.
Introducing the fifth piece of The Unwearable Collection representing:
Introducing the fifth piece of The Unwearable Collection representing:
LACK OF CONTROL
Cloud of uncertainty
Volatile wellbeing
Inner beauty
how to we encourage the public to emphasize with patients who suffer from GPP?
Since The Unwearable collection is a fashion collection, we can get the attention with a gala of the collection at the Fashion Institute of Technology.
Upon completion, the Unwearable Collection traveled to Singapore for the GPP Forum and World Congress of Dermatology in July 2023 before returning to New York where it will be displayed at FIT from Sep. 14 to Oct. 15, following the opening gala.
Upon completion, the Unwearable Collection traveled to Singapore for the GPP Forum and World Congress of Dermatology in July 2023 before returning to New York where it will be displayed at FIT from Sep. 14 to Oct. 15, following the opening gala.
By asking the people
What are you wearing today?
– The Exhibition
Upon entering the exhibition, all eyes will be on YOU
so that the visitor can experience what GPP patients feel every day. FIT students did not only create the exhibition concept and key visuals, but also advertised for it across all different kinds of media.
so that the visitor can experience what GPP patients feel every day. FIT students did not only create the exhibition concept and key visuals, but also advertised for it across all different kinds of media.
“My background isn’t in fashion, I’m a product designer, but the students really have the skills of working with fabric, which was amazing to see how different their minds are and how they can create shapes and tell stories.”
– Bart Hess
Team Members
Boehringer Ingelheim
Bart Hess
Ogilvy Health
FIT Faculty
Dorbiana Gheneva, Assistant Professor of Fashion Design
Joseph Staluppi, Advertising & Digital Design Co-Curriculum ChairDesign
Eric Kaplan, Animation Design
Bart Hess
Ogilvy Health
FIT Faculty
Dorbiana Gheneva, Assistant Professor of Fashion Design
Joseph Staluppi, Advertising & Digital Design Co-Curriculum ChairDesign
Eric Kaplan, Animation Design
FIT StudentS
Fashion Design, MFA
Natalia Robles-Oteiza
Urvi Selanka
Advertising and Digital Design, BFA
Margarita Kaplan
Mariko Dreifuss
Harry Zizhuo Lin
Exhibition and Experience Design, MA
Jace Son
Zuzanna Zmijewska
Animation, Interactive Media and Game Design, BFA
Lauren Lee
Tyler Hernandez
Fashion Design, MFA
Natalia Robles-Oteiza
Urvi Selanka
Advertising and Digital Design, BFA
Margarita Kaplan
Mariko Dreifuss
Harry Zizhuo Lin
Exhibition and Experience Design, MA
Jace Son
Zuzanna Zmijewska
Animation, Interactive Media and Game Design, BFA
Lauren Lee
Tyler Hernandez
