Faryl Robin: FRTHR
Stepping Into the Future of Travel Footwear

FIT alumna Faryl Robin, came to FIT DTECH to develop a completely new identity for the brand—the creative brief she provided: a blank sheet of paper.
Faryl Robin Gilston, founder of the footwear brand Faryl Robin and a double FIT alumna ('88 Marketing, '89 Accessories Design), came to the FIT DTech Lab not with a traditional brief—but with a bold invitation: “Explore who we are. Interpret our DNA. Push the limits.”
The result: FRTHR, a travel-forward modular shoe system that merges style with purpose, engineered for movement and made to empower.
For more than two decades, Faryl Robin Gilston has been a determined force in the fashion world. Her namesake company, Faryl Robin, was launched from her studio apartment in New York City and today is one of the most influential and largest female-founded private label footwear development companies in the U.S.
From day one Faryl’s mission was clear: To champion ALL women through footwear that empowers, inspires and reminds them of their strength. She set out to design more than just shoes-she set out to create tools of confidence, symbols of purpose and honor women for all they are and all they are becoming.

The Challenge
When footwear designer and FIT alumna Faryl Robin Gilston approached the DTech Lab, she didn’t arrive with a typical project brief. Instead, she extended an open invitation to the students: “Explore who we are. Interpret our DNA. Push the limits.”For more than two decades, Faryl Robin Gilston has been a determined force in the fashion world. Her namesake company, Faryl Robin, was launched from her studio apartment in New York City and today is one of the most influential and largest female-founded private label footwear development companies in the U.S.
Her vision was to give students true creative freedom, untethered from prescriptive constraints, while anchoring their exploration in the brand’s identity. The challenge was to discover new ways for the Faryl Robin brand—known for empowering all women through thoughtful, inclusive footwear—to grow and evolve.
This meant venturing beyond the expected, breaking category assumptions, and asking bold questions:
How can travel footwear be reimagined for today’s lifestyles?
What would it look like if style and function held equal weight?
How can sustainability be seamlessly embedded in the design process?
“This is who we are, this is our DNA… we didn’t give them a brief… I wanted to give them freedom.”
The Opportunity
The student team began by immersing themselves in the Faryl Robin brand ethos—one rooted in empowerment, versatility, and inclusivity. Through research and trend analysis, they identified a clear gap in the footwear market: stylish, adaptable shoes for modern travelers.
Travel footwear often sits in extremes: bulky sneakers prioritizing comfort but lacking elegance, or fashion-forward shoes unsuited to long days on the move. The opportunity lay in creating a product that could bridge this divide—a shoe for people who live in motion, from boarding gates to cobblestone streets.
From this insight came FRTHR—a concept that blends modular design with a bold brand statement. The name captures two layers of meaning:
“FR” represents Faryl Robin
“THR” embodies the spirit of going further—pushing boundaries in both travel and design
Defy convention, redefine expectation, and ignite positive change – the brand language of FRTHR
The Solution: FRTHR
FRTHR is a new take on travel footwear, designed with adaptability, comfort, and sustainability at its core. The shoe features a modular two-part structure:
A sock-like inner shoe made with breathable, lightweight materials for all-day wear
A durable outer sole that protects and supports through different terrains, from airports to city sidewalks
The design aesthetic is deliberately minimalist yet expressive, reflecting movement and versatility. Sustainable choices informed material selection, with the aim of reducing waste and increasing the shoe’s lifespan.
This isn’t simply a “travel shoe”—it’s a flexible system that adapts to its wearer’s journey. Whether packing light for a business trip or navigating a full day of sightseeing, FRTHR is built to meet the needs of travelers who refuse to compromise between style and practicality.
Impact
The FRTHR project represents more than a shoe—it’s an expansion of brand vision. It positions Faryl Robin at the intersection of fashion, travel, and innovation, appealing to an audience that values both aesthetics and performance.
For the students, the project was a real-world exercise in:
market analysis and gap identification, collaborative design thinking, balancing creative freedom with brand DNA, and translating abstract ideas into functional prototypes
Faryl Robin
Faryl Robin, Founder
James Biolos, President
Gabe Biolos, Design Innovation and 3D Technology
FIT Footwear + Accessories Design
Kira Goodey, Adjunct Professor
Andrew Kaefer
Yosely Felix
FIT Communications Design
Diane DePaolis, Adjunct Professor
Caitlin Yackley
Mateo Gonzalez