Faryl Robin: FRTHR
Stepping Into the Future of Travel Footwear
The FRTHR identity as a “Coming Soon” teaser wall: the FRTHR wordmark in a boxed maze-like logotype over pink and blue gradient panels, with two silhouetted figures standing in front.
FIT alumna Faryl Robin, came to FIT DTECH to develop a completely new identity for the brand—the creative brief she provided: a blank sheet of paper.
Faryl Robin Gilston, founder of the footwear brand Faryl Robin and a double FIT alumna ('88 Marketing, '89 Accessories Design), came to the FIT DTech Lab not with a traditional brief—but with a bold invitation: “Explore who we are. Interpret our DNA. Push the limits.”

The result: FRTHR, a travel-forward modular shoe system that merges style with purpose, engineered for movement and made to empower.
A blue pencil concept sketch of the FRTHR shoe — a slingback mule with an adjustable strap and a thick treaded platform sole.
For more than two decades, Faryl Robin Gilston has been a determined force in the fashion world. Her namesake company, Faryl Robin, was launched from her studio apartment in New York City and today is one of the most influential and largest female-founded private label footwear development companies in the U.S.

From day one Faryl’s mission was clear: To champion ALL women through footwear that empowers, inspires and reminds them of their strength. She set out to design more than just shoes-she set out to create tools of confidence, symbols of purpose and honor women for all they are and all they are becoming.

FRTHR branded stickers arranged on a laptop — the gradient logotype, black and white maze-pattern versions marked “GO”, and a circular rainbow gradient sticker.
The Challenge
When footwear designer and FIT alumna Faryl Robin Gilston approached the DTech Lab, she didn’t arrive with a typical project brief. Instead, she extended an open invitation to the students: “Explore who we are. Interpret our DNA. Push the limits.”For more than two decades, Faryl Robin Gilston has been a determined force in the fashion world. Her namesake company, Faryl Robin, was launched from her studio apartment in New York City and today is one of the most influential and largest female-founded private label footwear development companies in the U.S.

Her vision was to give students true creative freedom, untethered from prescriptive constraints, while anchoring their exploration in the brand’s identity. The challenge was to discover new ways for the Faryl Robin brand—known for empowering all women through thoughtful, inclusive footwear—to grow and evolve.

This meant venturing beyond the expected, breaking category assumptions, and asking bold questions:

How can travel footwear be reimagined for today’s lifestyles?

What would it look like if style and function held equal weight?

How can sustainability be seamlessly embedded in the design process?
“This is who we are, this is our DNA… we didn’t give them a brief… I wanted to give them freedom.”
FRTHR printed brand collateral — a black card carrying the white maze logotype and the word “GO”, laid over a pink and blue gradient maze-patterned sheet.
The Opportunity
The student team began by immersing themselves in the Faryl Robin brand ethos—one rooted in empowerment, versatility, and inclusivity. Through research and trend analysis, they identified a clear gap in the footwear market: stylish, adaptable shoes for modern travelers.

Travel footwear often sits in extremes: bulky sneakers prioritizing comfort but lacking elegance, or fashion-forward shoes unsuited to long days on the move. The opportunity lay in creating a product that could bridge this divide—a shoe for people who live in motion, from boarding gates to cobblestone streets.

From this insight came FRTHR—a concept that blends modular design with a bold brand statement. The name captures two layers of meaning:

“FR” represents Faryl Robin

“THR” embodies the spirit of going further—pushing boundaries in both travel and design
Defy convention, redefine expectation, and ignite positive change – the brand language of FRTHR
A rendering of the FRTHR shoe: a slip-on with a magenta and black maze-pattern upper, a lilac strap fastened by a metal snap, and a cream sawtooth platform sole, shown with a close-up of the pattern.
The Solution: FRTHR
FRTHR is a new take on travel footwear, designed with adaptability, comfort, and sustainability at its core. The shoe features a modular two-part structure:

A sock-like inner shoe made with breathable, lightweight materials for all-day wear

A durable outer sole that protects and supports through different terrains, from airports to city sidewalks

The design aesthetic is deliberately minimalist yet expressive, reflecting movement and versatility. Sustainable choices informed material selection, with the aim of reducing waste and increasing the shoe’s lifespan.
This isn’t simply a “travel shoe”—it’s a flexible system that adapts to its wearer’s journey. Whether packing light for a business trip or navigating a full day of sightseeing, FRTHR is built to meet the needs of travelers who refuse to compromise between style and practicality.
An abstract FRTHR campaign graphic: a silhouetted traveller and a bag seen through vertical rainbow gradient stripes on black, framed by a magenta oval.
Impact
The FRTHR project represents more than a shoe—it’s an expansion of brand vision. It positions Faryl Robin at the intersection of fashion, travel, and innovation, appealing to an audience that values both aesthetics and performance.

For the students, the project was a real-world exercise in:
market analysis and gap identification, collaborative design thinking, balancing creative freedom with brand DNA, and translating abstract ideas into functional prototypes
TEam MEmbers
Faryl Robin
Faryl Robin, Founder

James Biolos, President

Gabe Biolos, Design Innovation and 3D Technology


FIT Footwear + Accessories Design
Kira Goodey, Adjunct Professor

Andrew Kaefer
Yosely Felix


FIT Communications Design
Diane DePaolis, Adjunct Professor

Caitlin Yackley
Mateo Gonzalez




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