RE.UNIQLO FIT Collection
Integrated Campaign
RE.UNIQLO and FIT embrace the transformative power of clothing, pursuing a vision of a better future and sustainable fashion.
In a collaborative effort, RE.UNIQLO, FIT DTech Lab, and fashion design students crafted the inspiring RE. UNIQLO X FIT collection.
FIT’s innovative fashion and Advertising & Digital Designers joined forces with RE.UNIQLO to create the RE LIVE campaign to promote the collection and website landing page.
Live and let Re.Live
A team of three talented FIT Students developed an 11-piece collection using non-sellable and non-wearable Uniqlo products only.The final pieces are available exclusively at UNIQLO’s flagship store on Fifth Avenue in New York.
RE.UNIQLO and FIT embrace the transformative power of clothing, pursuing a vision of a better future and sustainable fashion.
In a collaborative effort, RE.UNIQLO, the Fashion Institute of Technology s DTech Lab, and Fashion Design students crafted the inspiring RE.UNIQLO X FIT collection.
Three innovative Fashion Design students, Sam Cho, Bridgette Schaeffer, and Nuo Cheng, created an 11-piece collection, while two talented Advertising and Digital Design students, MJ (Minjeong) Park and Andrew Grechko, joined forces with RE.UNIQLO to create the RE.LIVE campaign and website to promote the collection.
“Hello! I am Sam Cho. My interest in fashion was cultivated in the heart of a tailor’s shop, where I honed my sewing technique and developed a keen eye for detail. This hands-on experience has equipped me with professional tailoring skills and a deep understanding of the intricate relationship between fabric and shape.
I have always been fascinated by the world of architecture. Repetition plays a crucial role in my creative process. It’s through this repetitive process that I can perfect my ideas to their finest form.”
Sam Cho, Class of 2024 Fashion Design, with his Re-Automation designs for Uniqlo’s Re.Live collaboration with FIT
“My name is Bridgette Schaeffer. My love for fashion is deeply intertwined with my commitment to sustainability.
I believe the power of design transcends surface level beauty and can influence great change within the minds of its audience. I work to discover and carry out sustainable innovations in my garments. This current generation of designers are more conscious; we know our decisions have an impact on the environment. I believe the fashion industry should be held to a higher standard than what they are held to now.”
Bridgette Schaeffer, Class of 2024 Fashion Design, with her "Craftland" designs for Uniqlo's RE.LIVE collaboration with FIT.
Modern Anatomy by
Nuo Cheng
"My name is Nuo Cheng. I came from China to study fashion design at the Fashion Institute of Technology in New York City. It’s been my ambition to pursue a career in fashion design since childhood.
Moving to a new country and living in NYC has exposed me to forms of art and beauty that I’ve only dreamed of before. The vibrancy and energy of the city, along with the diverse community of creative friends that I’ve made, have been an endless source of inspiration to me.
Designing clothes makes me feel connected to people and to my home away from home.”
Nuo Cheng, Class of 2024 Fashion Design, with his “Modern Anatomy” designs for Uniqlo’s Re.Live collaboration with FIT.
UniQLO
Maria Dziedzic, Managing Director of Uniqlo’s Global Innovation Center at UNIQLO
Jean-Emmanuel Shein, Director, Global Corporate Social Responsibility at UNIQLO USA
FIT Student Participants
Nuo Cheng, BFA Fashion Design '24
Sam Cho, BFA Fashion Design '24
Bridgette Schaeffer, BFA Fashion Design '24
Andrew Grechko, BFA Advertising & Digital Design '24
Minjeong Park, BFA Advertising & Digital Design '24
FIT Faculty Supervision
Juliana Cho, Assistant Professor, Fashion Design
Joseph Staluppi, Co-Chair, Advertising & Digital Design BFA Curriculum Advisor, A&DD Club
