Bambuser x FIT MFA Live Shopping
Introducing the first-ever shoppable graduate fashion show hosted by the Lab and Bambuser
FIT is advancing its investment in experiential learning through the launch of DTech:Live, a series of interactive events that will connect designers with consumers in a digital live shopping experience. As a pilot program, FIT DTech Lab hosted "7Collections - Emerging MFA Fashion Designer Virtual Showcase," collaborating with eight School of Graduate Studies alumni who shared their extraordinary work.
DTech:Live intertwines media and retail
Through the launch of DTech:Live, we intend to connect designers directly with consumers and to build deeper connections between the two.
Our industry partner Bambuser powers the DTech:Live video shopping experience; its video player enables viewers to seamlessly add items to the cart and complete the purchase without leaving the show.
Once on-air, viewers may join the live stream from desktop or mobile devices. The format of the videos is in portrait format, particularly optimized for smartphones.
Our industry partner Bambuser powers the DTech:Live video shopping experience; its video player enables viewers to seamlessly add items to the cart and complete the purchase without leaving the show.
Once on-air, viewers may join the live stream from desktop or mobile devices. The format of the videos is in portrait format, particularly optimized for smartphones.
What will be the future of fashion shows?
The global health crisis influenced the incentive to launch a virtual showcase. Working from home in isolation became the new lifestyle; many industries and schools — including FIT's MFA fashion design program — shifted to remote learning.
As a result, the Lab organized a digital fashion show called "7 Collections," in which we were not just able to showcase the graduates' work but also make it shoppable.
The original online live programming showcased the work of eight MFA Fashion Design of the class of 2020: Bing (Bingjin) Zhu, Justin Chi, Margarita and Cristina Ng Ng, Qiuyi Luo, Annabella Bergero, Youngjun Lim, and Brit Shaked.
As a result, the Lab organized a digital fashion show called "7 Collections," in which we were not just able to showcase the graduates' work but also make it shoppable.
The original online live programming showcased the work of eight MFA Fashion Design of the class of 2020: Bing (Bingjin) Zhu, Justin Chi, Margarita and Cristina Ng Ng, Qiuyi Luo, Annabella Bergero, Youngjun Lim, and Brit Shaked.
The pilot goes On-Air
In the pilot, Michael Ferraro, the Lab's executive director, explained to the audience members how to participate in the live experience and buy pieces from the collections during the show.
Following the introduction, Dr. Valerie Steele, Director & Chief Curator at The Museum at FIT, and Cathleen Sheehan, Acting Chair & Professor, FIT MFA Fashion Design Program, engaged in the student conversations.
The Q&A, accompanied by videos of models wearing the garments, featured each designer's inspiration of their pieces, the thought process, and more information about personal and professional backgrounds.
Following the introduction, Dr. Valerie Steele, Director & Chief Curator at The Museum at FIT, and Cathleen Sheehan, Acting Chair & Professor, FIT MFA Fashion Design Program, engaged in the student conversations.
The Q&A, accompanied by videos of models wearing the garments, featured each designer's inspiration of their pieces, the thought process, and more information about personal and professional backgrounds.
Catch Up and See the Show
Even if customers missed the live event, they can still catch it up and shop while watching.
Team Members
MFA Fashion Design Students
Bing Zhu
Justin Chi
Margarita & Cristina Ng Ng
Qiuyi Luo
Anabella Bergero
Youngjun Lim
Brit Shaked
FIT Administration
Dr. Joyce F. Brown,
President
Joanne Arbuckle,
Acting Dean, School of Graduate Studies
Hosts
Dr. Valerie Steele,
Director, The Museum at FIT
Cathleen Sheehan,
Acting Chair/Professor, MFA Fashion Design
Bing Zhu
Justin Chi
Margarita & Cristina Ng Ng
Qiuyi Luo
Anabella Bergero
Youngjun Lim
Brit Shaked
FIT Administration
Dr. Joyce F. Brown,
President
Joanne Arbuckle,
Acting Dean, School of Graduate Studies
Hosts
Dr. Valerie Steele,
Director, The Museum at FIT
Cathleen Sheehan,
Acting Chair/Professor, MFA Fashion Design
Event Production
Alan Jacobsen,
Director of Photography
Jim Berman,
Creative Director
Julian Catasus y Brueggemann,
DTech Design Research Assistant
Max Bowens,
Editor
Samantha Olinsky,
DTech Design Intern
Technology Partner
Bambuser.com
Sponsors
Mimaki
Swarovski Foundation
Alan Jacobsen,
Director of Photography
Jim Berman,
Creative Director
Julian Catasus y Brueggemann,
DTech Design Research Assistant
Max Bowens,
Editor
Samantha Olinsky,
DTech Design Intern
Technology Partner
Bambuser.com
Sponsors
Mimaki
Swarovski Foundation
