Pete Prize
for Entrepreneurs 2026
Win $30k and launch your dream business!

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Grand Prize Winner
SNJA
Harnoor Sekhon
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The PETE Prize experience is an opportunity for FIT graduates to become entrepreneurs, while building relationships with established venture capitalists, industry leaders and expert faculty through a series of workshops featuring business development knowledge in a collaborative setting.
Info Sessions @ The DTech Lab (Room C110)
Wednesday, September 10, 4 pm
Applications open September 15.
> Learn more
WE SOLVE REAL-WORLD PROBLEMS WITH DESIGN + TECHNOLOGY THROUGH TRANSDISCIPLINARY COLLABORATION
We provide guidance and leadership to brands and retailers making a digital transformation
Featured PROJECTS
We develop new products and services that create value through thoughtful design and emerging technology. Since May of 2017, we have completed more than 50 projects —  engaging over 60 faculty members and over 200 FIT students.
News Feed
FRTHR Logo and Branding
02/10/2025 - When Faryl Robin Gilston, Accessories Design ’89, Marketing: Fashion and Related Industries ’88, and her footwear company, Faryl Robin, came to FIT to develop a completely new identity for the brand, she worked with the college’s DTech Lab to freely generate the new look and new designs.
ABOUT DTECH
DTech at FIT: Envisioning the future of business and creativity
An extension of FIT’s Innovation Center, the DTech Lab is FIT’s on-campus innovation lab developed with the promise of revolutionizing both the creative and retail industries, DTech unites design thinking with emerging technologies.

It’s where teams of FIT students —together with expert faculty—engage in research and problem-solving projects for companies facing a wide range of challenges. Industry partners enjoy the benefits of FIT’s unconventional minds who develop bold, original solutions by exploring trends in media, technology, and production.
An image of the FIT lobby with the logos of FIT and Infor in the center.
Our Partners
Collaboration with our partners is the key to  the success of DTech Lab. Our teams are  made up of student partners, faculty partners, industry partners and technology partners. We work together to solve challenging problems and identify solutions that add value through research, ideation and prototyping.
Ann Sofie Back Fashion logoJC Penny logo3D Copy Systems LogoLooking Glass logoNeue Labs logoHereditary Neuropathy Foundation  logoIBM logoPVH logoGirl Scouts of the USA logoTommy Hilfiger logoCalvin Klein logoPVH Stitch Academy logoInfor Hook and Loop logoPOC Sportswear logoAdidas logoBrowzwear logoFashion Tech Consortium logoVizoo logoVizoo logoVizoo logoVizoo logoVizoo logoVizoo logoVizoo logo
The Team
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Michael Ferraro
Michael Ferraro is the executive director of the FIT DTech Lab. Ferraro provides the strategic vision and creative direction for all Lab projects. His background in emerging technology and media production brings a distinct industry focus to the Lab’s experiential learning environment. Under his direction, Lab projects de-risk innovation for industry partners and empower entrepreneurs while helping build the workforce of the future.
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JUDITH BOWENS
Judith Bowens is the managing director of the FIT DTech Lab, focused on operating systems and strategies, business initiatives, and industry partner relationship development. Her experience in the luxury fashion, retail, and start-up spaces cultivating teams and scaling companies supports the DTech Lab's interdisciplinary project approach, reimagining how the combination of people and emerging technologies shape business innovations in the fashion value chain.
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Caroline Kim
Caroline Kim is the administrator of the FIT DTech Lab, managing daily communications, logistics, and operations and ensuring the integrity of Lab projects according to mission and purpose, with a value on featuring the FIT community. Her experience in the fashion and beauty industries spans merchandising, buying, event implementation, and product launches for numerous luxury brands in the private and public sectors as she brings a storytelling lens to Lab initiatives.
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JOANNE ARBUCKLE
Joanne Arbuckle is the deputy to the president for Industry Partnerships and Collaborative Programs at FIT. As the liaison between the president, the college, and outside organizations, she develops and expands global partnerships for the college. She closely collaborates with the executive director of DTech to integrate the work of the Lab with the schools and other divisions of FIT.
CONTACT
Fashion Institute of Technology

227 West 27th Street - C110
New York NY 10001-5992
United States
Michael Ferraro
Executive Director

Email
(212) 217-4018
Judith Bowens
Managing Director

Email
(212) 217-4059
Caroline Kim
Administrator

Email
(212) 217-4059
Joanne Arbuckle
Deputy to the President for Industry Partnerships and Collaborative Programs

Email
(212) 217-7791