In the early ’80s, the San Diego Padres wore uniforms that earned them the nickname “Taco Bell Uniforms” because the caps resembled the Taco Bell logo.
So, with our doodle we designed a fish inside a taco wearing the Padres cap since. This is meaningful because, at Petco Park, fish tacos are a top-selling concession item. The tagline for the campaign is ‘play mas’, a humorous reference to Taco Bell’s actual tagline, ‘live mas’ ”