The launch phase was an immersive inquiry to understand the legacy and history of the Girl Scout's uniform. While it remained an intact expression of courage, confidence, and character, we tracked the uniform's evolving relationship to current styles and trends.
1990 to present
From the 1980s forward, uniform styles diverged from current fashion trends.
Phase 2: DevelopMent
A new uniform concept was designed that expands to three collections, meant to work together as a system.
Products for everyday life, styled to work as part of a daily wardrobe.
Styles for specific events, such as ceremonies and parades.
Items for outdoor and functional activities.
New Uniform Concepts
Goals of the new uniform concept:
Facilitate pride in affiliation
Enhance brand relevance
Reflect contemporary mindset
Evolve as girls evolve
Phase 3: 3D Virtual Prototyping
The students are building 3D virtual prototypes using Browzwear software and developing tech-packs to manufacture samples.
GSUSA selected 20 pieces to launch as their first collection of FIT designs in fall 2020.
Working with US-based OnPoint Manufacturing’s direct-to-consumer, single unit, on-demand production, GSUSA will be able to offer seasonal drops of heritage plaids in an inclusive size range.
Girl Scouts of the USA Wendy Lou, Deputy Chief Revenue Officer Ann Abel, Merchandise Manager May Ling Del Forge, Senior Buyer Sofina Quereshi, VP, Cookie Program
FIT Fashion Design Students Daryn Huang Jenny (Zhuo Ran) Feng Melissa Posner Nidhi Bhasin
FIT Advertising Design Students Angela Diep Margaret Panoti
FIT Faculty C.J. Yeh Advertising and Digital Design
Christie Shin Creative Technology and Design Tom Scott Fashion Design