DTech: Adidas x Browzwear - 3D Fashion Sprint

PROJECTS

ADIDAS x BROWZWEAR - 3D DESIGN SPRINT

A 3D virtual prototype of an Adidas jumpsuit jacket.

an innovative design sprint aimed at pushing the boundaries of fashion design to explore 3D Prototyping software

A design sprint to better understand the needs and expectations of emerging designers as 3D fashion design is becoming ubiquitous in the industry.

Watch the Case Study Video

A set of 3D virtual prototypes of the iconic Adidas jumpsuit.

Goals

An interdisciplinary exploration of two distinct: fashion design students reinterpreting the Adidas iconic tracksuit. , as user experience (UX) design students research how users acclimate to the 3D software.

This case study served as a basis for Browzwear to gain insights into the evolving expectations of fashion designers as they integrate 3D fashion design software into their creative practice and how this might impact their brand.
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The challenge

Within just two weeks, students developed their design ideas and virtual prototypes utilizing Browzwear's software solutions; VStitcher and Lotta.

Eliminating the need to fabricate physical samples.
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Browzwear 3D Software

VStitcher is a 3D software solution for apparel design and development. It can be used to design garment size ranges, graphics, fabrics, trims, colorways, and styling. The result is a photorealistic 3D rendering.

With comprehensive features, designers, technical specialists and pattern makers can create designs and take them to the next level with true-motion fit, pattern modification, grading, tech pack generation, and more.

Screenshot of V Stitcher displaying the Adidas jumpsuit virtual prototype.

3D Virtual Prototypes

The students scanned new performance fabrics that were draped in Browzwear, to create a realistic visualization of their design ideas. During the creation process, the students worked with the Browzwear team to maximize the advanced features of the software, creating realistic design simulations.
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Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.

Photo of the U X design team analysis. There are printed out screens of V Stitcher with little sticky notes attached. The notes display interface analysis text.

User Experience (UX) Design

The UX team generated a substantial report with exhausted research. They identified strategies to capture a new critical mass of emerging designers:
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Affinity Mapping

Heuristic Analysis

Messaging Analysis

Journey Mapping

Digital 3D Product Final Renders of the jumpsuit. Displayed is side, front, and angle view.

Adidas Outcome

In a the remarkably short two week time frame, the designers created a visually striking range of new ideas, reinterpreting the tracksuit, while retaining the core values of Adidas brand.

TEam MEmbers

Adidas
Conner Fitzgerald
Kristian Sons
Scot McDaniel
Simone Cesano
Sky Asay
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‍Browzwear
Lena Lim
Missy Krueger
Neel Brosh

FIT Student Participants
Fashion Design
Daryn Huang
Karina Ochoa Beltran

FIT User Experience Design Team
Anders Wallace
Christie Shin
C.J. Yeh
Tan Brown

DTech Design Technologist / Videography
Julian Catasus y Brueggemann

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