CEO DMA United, Senior Fellow Emerging Technology NYU, Professor Luxury Marketing NYU, Host, Some Future Day
Marc Beckman is founding partner and CEO of DMA United, an award-winning advertising agency positioned at the nexus of breakthrough tech and trends. His agency has designed and implemented creative campaigns for venerable brands and individuals such as Gucci, Nelson Mandela, MoMA, NBA, Pepsi, Sony, and Warner Bros. Entertainment. Beckman has leveraged blockchain technology to launch platforms and create Web3 marketplaces for clients across the sectors of luxury, fashion, beauty, philanthropy, technology, academics, and government. Beckman’s best-selling book, The Comprehensive Guide: NFTs, Digital Artwork, Blockchain Technology, was one of JP Morgan's 10 must-read titles on the 2022 reading list. He teaches at New York University, where he is an Emerging Technologies Senior Fellow and chair of the Luxury & Fashion Council at Stern School of Business. As co-chair of New York State Bar Association’s Web3 Task Force, Beckman is developing policies and best practices for Web3 and pioneering technologies. He received a BA from Boston University and a JD from Hofstra University.
Managing Director, Branded Apparel and Durables, Google
Kevin Fried is the managing director of Google’s Branded Apparel and Durables Retail Team in the United States. In this role, he partners with Google’s largest retail clients to help them navigate the changing retail landscape, build brands, and drive performance. Before joining Google, he spent seven years at Monster Worldwide in various leadership positions; as VP of advertising sales, he guided Monster’s lead generation and consumer advertising business. Fried earned an MBA from the Cornell SC Johnson College of Business and a BS in advertising from New York Institute of Technology. While in school he led the Carlton Group, which was established to provide advertising services to non-profit organizations. Fried lives in New York City with his wife and three children.