Reimagining symbols of affiliation and pride for today’s girl scouts
Our team developed a new uniform concept that expands beyond the iconic sashes and vests to a set of three collections, designed as a system that works together.
Phase 1: Research
The launch phase was an immersive inquiry to understand the legacy and history of the Girl Scout's uniform. While it remained an intact expression of courage, confidence, and character, we tracked the uniform's evolving relationship to current styles and trends.
1990 to present
From the 1980’s forward, uniform styles diverged from current fashion trends.
Phase 2: DevelopMent
A new uniform concept was designed that expands to three collections, meant to work together as a system.
Everyday Products for everyday life, styled to work as part of a daily wardrobe.
Events Styles for specific events, such as ceremonies and parades.
Functional Items for outdoor and functional activities.
New Uniform Concepts
Goals of the new uniform concept:
Facilitate pride in affiliation Improve engagement Enhance brand relevance Reflect contemporary mindset Evolve as girls evolve Drive revenue
Phase 3: 3D Virtual Prototyping
The students are building 3D virtual prototypes using Browzwear software and developing tech-packs to manufacture samples.
Phase 4: Pre-Launch
GSUSA selected 20 pieces to launch as their first collection of FIT designs in fall 2020.
Girl Scouts of the USA Wendy Lou, Deputy Chief Revenue Officer Ann Abel, Merchandise Manager May Ling Del Forge, Senior Buyer Sofina Quereshi, VP, Cookie Program
FIT Fashion Design Students Daryn Huang Jenny (Zhuo Ran) Feng Melissa Posner Nidhi Bhasin