FIT x PVH Stitch: Product in a Day
An Innovation Design Sprint for professionals to accelerate and streamline the design process from 2D to 3D
In collaboration with PVH's Stitch Academy and Browzwear, the lab hosted an event for industry professionals called product in a day, to introduce 3D thinking to the fashion industry.
Watch the Case
Study Video [CC]
Six separate teams, each comprised of a merchandiser, fashion designer, technical designer and fit expert, conceptualizes and iterates though various prototype designs.
Using Browzwear’s 3D Fashion Design Software, each team ultimately fabricates a final design in one day.
Pattern Printing and Cutting
Creation of Physical Prototypes
Identify a product, e.g. dress or blouse (Design)
Create a design brief (Merchandising)
Accomplish training, design, and fabrication in two days
Through direct experience with emerging technology for 3D-virtual-prototyping, and using Browzwear’s VStitcher and Lotta software, we explore ways these tools can improve efficiency, sustainability and creative exploration of fashion apparel.
Each team is comprised of: one merchandiser, one fashion designer, and one fit expert who are supported by one sample maker.
VStitcher is a 3D software solution, by Browzwear, for apparel design and development. VStitcher can be used to design garments through size ranges, graphics, fabrics, trims, color ways, and styling. The result is a photorealistic 3D rendering.
Stitch Design Hub is created to digitize the end-to-end fashion design workflow. It provides digital 3D assets and design tools to be used directly within the Browzwear software. It can also render designs externally on a server farm in the cloud.
Stitch Digital Foamboard is a cloud tool to present and exchange design ideas quickly within a team of designers and executives.
Screenshot of Browzwear VStitcher - Design created by Team Cheese
User Testing / User Experience
While the teams produced their garments, the Stitch software team conducted user experience research. The goal was to gain a comprehensive understanding of the participant's learning curve while navigating the Digital Foamboard platform.
Final Outcome of Team Watermelon
All participants were impressed by the accelerated and seamless workflow of 3D virtual prototyping and the creation of the physical garments within just two days. The teams enjoyed the precise garment and design simulation offered in the software environment. In the end, all participants presented their final work, both, digitally and physically.
Kontoor Brands Participants
Lafayette 148 Participants
Doreen Zaldivar Burns
PVH Stitch 3D
Fayette van Dijck
Ralph Lauren Participants
DTech Design Technologists / Videography
Karina Ochoa Beltran
Julian Catasus y Brueggemann