Many SMB's launch using point solutions. As tools are needed, function specific software is acquired, i.e., accounting, e-commerce and inventory.
As SMB's grow, they realize their existing repertoire of tools has functional gaps. The short term solution becomes manual work arounds.
With the realization that work-arounds are not sustainable long term, SMB's search for an efficient, durable, and flexible platform that can be integrated into their workflow.