A 3D virtual prototype of an Adidas jumpsuit jacket.
Adidas x Browzwear: 3D Sprint

an innovative design sprint aimed at pushing the boundaries of fashion design to explore 3D Prototyping software
A design sprint to better understand the needs and expectations of emerging designers as 3D fashion design is becoming ubiquitous in the industry.
Watch the Case
Study Video [CC]
A set of 3D virtual prototypes of the iconic Adidas jumpsuit.
Goals
An interdisciplinary exploration of two distinct:  fashion design students reinterpreting the Adidas iconic tracksuit. , as user experience (UX) design students research how users acclimate to the 3D software.

This case study served as a basis for Browzwear to gain insights into the evolving expectations of fashion designers as they integrate 3D fashion design software into their creative practice and how this might impact their brand.
The challenge
Within just two weeks, students developed their design ideas and virtual prototypes utilizing Browzwear's software solutions; VStitcher and Lotta.

Eliminating the need to fabricate physical samples.
An iPad with fashion sketches.
Screenshot of V Stitcher displaying the Adidas jumpsuit virtual prototype.
Browzwear 3D Software
VStitcher is a 3D software solution for apparel design and development. It can be used to design garment size ranges, graphics, fabrics, trims, colorways, and styling. The result is a photorealistic 3D rendering.

With comprehensive features, designers, technical specialists and pattern makers can create designs and take them to the next level with true-motion fit, pattern modification, grading, tech pack generation, and more.

3D Virtual Prototypes
The students scanned new performance fabrics that were draped in Browzwear, to create a realistic visualization of their design ideas. During the creation process, the students worked with the Browzwear team to maximize the advanced features of the software, creating realistic design simulations.
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
Photo of the U X design team analysis. There are printed out screens of V Stitcher with little sticky notes attached. The notes display interface analysis text.
User Experience (UX) Design
The UX team generated a substantial report with exhausted research. They identified strategies to capture a new critical mass of emerging designers:

Affinity Mapping
Heuristic Analysis
Messaging Analysis
Journey Mapping
Digital 3D Product Final Renders of the jumpsuit. Displayed is side, front, and angle view.

Adidas Outcome
In a the remarkably short two week time frame, the designers created a visually striking range of new ideas, reinterpreting the tracksuit, while retaining the core values of Adidas brand.
TEam MEmbers
Adidas Team Participants
Conner Fitzgerald
Kristian Sons
Scot McDaniel
Simone Cesano
Sky Asay

Browzwear Team Participants
Lena Lim
Missy Krueger
Neel Brosh
FIT Fashion Design Participants
Daryn Huang
Karina Ochoa Beltran

FIT User Experience Design Participants
Anders Wallace
Christie Shin
C.J. Yeh
Tan Brown

DTech Design Technologist / Videography
Julian Catasus y Brueggemann