Boehringer Ingelheim x
Ogilvy Health
A 3D virtual prototype of an Adidas jumpsuit jacket.
The unwearable collection 2.0 - We can all relate to choosing what to wear every day.
But people who live with generalized pustular psoriasis (GPP) may not know what they will be forced to wear every day.

Our goal is to raise awareness among the general public about GPP and encourage people to learn about and understand the condition. This exhibition features five designs that are impossible to wear and impossible to ignore.
A set of 3D virtual prototypes of the iconic Adidas jumpsuit.
What would the uncertainty 
of living with a rare skin disorder look like through the lens 
of fashion?
Pharma corporation Boehringer Ingelheim tasked students from the Fashion Institute of Technology’s DTech innovation lab to answer the question with their addition to The Unwearable Collection, a line of conceptual garments made in collaboration with Dutch artist Bart Hess in 2022 to raise awareness for generalized pustular psoriasis (GPP).
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
Pain of Isolation
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
Physical Pain
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
Life-Threatening
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
Flare Intensity
THE FIFTH PIECE:
Trapped by Uncertainty
In addition to the physical symptoms GPP patients experience during a flare, there is also a psychological toll that comes with the uncertainty of anticipating when the next flare will happen. “Trapped by Uncertainty” will be permanently added to Hess’ four original designs — “Pain of Isolation,” “Physical Pain,” “Life-Threatening” 
and “Flair Intensity,” which the artist described as being more about 
physical pain.

Introducing the fifth piece of The Unwearable Collection representing:

LACK OF CONTROL
Cloud of uncertainty
Volatile wellbeing
Inner beauty


Screenshot of V Stitcher displaying the Adidas jumpsuit virtual prototype.
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
how to we encourage the public to emphasize with patients who suffer from GPP?
Since The Unwearable collection is a fashion collection, we can get the attention with a gala of the collection at the Fashion Institute of Technology.

Upon completion, the Unwearable Collection traveled to Singapore for the GPP Forum and World Congress of Dermatology in July 2023 before returning to New York where it will be displayed at FIT from Sep. 14 to Oct. 15, following the opening gala.
Digital 3D Product Prototypes Renders of the jumpsuit. Displayed is side, front, and angle view.
A set of 3D virtual prototypes of the iconic Adidas jumpsuit.
By asking the people
What are you wearing today?
– The Exhibition
Upon entering the exhibition, all eyes will be on YOU
so that the visitor can experience what GPP patients feel every day. FIT students did not only create the exhibition concept and key visuals, but also advertised for it across 
all different kinds of media.

TEam MEmbers
Boehringer Ingelheim

Ogilvy Health

FIT Faculty
Dorbiana Gheneva (Fashion Design)
Joseph Staluppi (Advertising Design)
Eric Kaplan (Animation Design)
FIT StudentS
Fashion Design
Natalia Robles-Oteiza
Urvi Selanka

Advertising and Digital Design
Margarita Kaplan
Mariko Dreifuss
Harry Zizhuo Lin

Exhibition Design
Jace Son
Zuzanna Zmijewska

Animation Design
Lauren Lee
Tyler Hernandez

Animation Design
Lauren Lee
Tyler Hernandez


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